Duty Free Dynamics welcomes LAMY to its brand portfolio

We are delighted to announce the inclusion of the globally renowned LAMY brand in our brand portfolio for the European and African markets.

DFD is widely known and highly regarded throughout the Travel Retail industry in the Americas as a commercializer of global brand concepts and, as such, a key partner for brands and retail operators. Now, with the inclusion of LAMY, DFD seeks to expand its presence in the EMEA region.

Our CEO, Martin Mairal, expressed his enthusiasm for this new partnership: 'We are very proud to add the LAMY brand to our portfolio. For our expansion in EMEA, we sought a well-established brand with great potential in the Travel Retail, and LAMY, with its outstanding quality and commitment to design, aligns perfectly with the values we were seeking. We are confident that this partnership will bolster our market position and provide unique opportunities to our partners.'

We are embarking on an exciting new chapter in our history with the expansion of our operations onto the Europe, Middle East, and Africa (EMEA) region. The decision to globalize our operations was driven by the remarkable success we achieved in the Americas with the brands we represent, which experienced significant benefits from DFD's outstanding performance, now leading them to seek a global solution. Consistently, as our partner operators with a worldwide presence have also expressed the same demand, DFD is actively adding high-potential new brands to its portfolio for the EMEA travel retail market.

LAMY is world renowned for its exceptional design writing instruments, boasting timeless and modern aesthetics combined with impeccable functionality. The iconic LAMY 2000 model, introduced in 1966, set the foundation for the brand's distinctive design language, which continues to define the style of all LAMY products to this day - the Lamy design. Across the globe, LAMY represents high-quality craftsmanship and innovative design, making it a preferred choice for writing enthusiasts seeking both style and performance in their instruments.

Karl Siegel, Regional Sales Director at LAMY, emphasized the importance of DFD's Travel Retail experience in the Americas in sealing this initiative: 'DFD's extensive experience in the Travel Retail channel in America has been instrumental in closing this collaboration. We are confident that with their expertise and dedication, DFD will be a strategic partner in expanding our products to new horizons in Europe and Africa.'

For additional information or inquiries about LAMY, please contact Laurent Belotti, DFD’s Key Account Manager EMEA at [email protected]